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Fashion Hacktivism, the brainchild of Otto Von Busch, is when, usually a fashionable item of clothing from an expensive known brand, is then changed by the user. Alternatively the user, in order to detourne or appropriate the expensive label, creates a copy
This thesis consists of a series of extensive projects which aim to explore a new designer role for fashion. It is a role that experiments with how fashion can be reverse engineered, hacked, tuned and shared among many participants as a form of social activism. This social design practice can be called the hacktivism of fashion. It is an engaged and collective process of enablement, creative resistance and DIY practice, where a community share methods and experiences on how to expand action spaces and develop new forms of craftsmanship. In this practice, the designer engages participants to reform fashion from a phenomenon of dictations and anxiety to a collective experience of empowerment, in other words, to make them become fashion-able.
Thesis for the degree of Doctor of Philosophy in Design at the School of Design and Crafts (HDK), Faculty of Fine, Applied and Performing Arts, University of Gothenburg.
Denna avhandling är nummer 7 i ArtMonitor-serien
Von Busch,O., Fashion-able. Available at < http://www.konst.gu.se/artmonitor/avhandlingar/otto_von_busch/. Accessed March 2011.
PDF download of book available.