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Brainstorming is a key process in any kind of design process; whether that be designing a logo for a small business or creating an entire ad campaign for Coca-Cola. Not just that, but it can also be used for the planning stage of practically anything – from crafting something for the home through to starting your own business. It is essential to learn the different ways you can brainstorm ideas. We’re going to take a look at using post-it notes in this section, with a variety of methods and ideas you can put into practice.
How it Works
This is a ‘nominal group technique’ version of brainstorming. (“Nominal group” means that people are nominally in a group but mostly work on their own)
- Each group member is given either a pad of Post-it Notes or a set number of Post-its – perhaps six or seven. Alternatively you can use 5×3 index cards instead of Post-it Notes.
- Using a thick marker pen, they write one idea on each Post-it Note
- When time is called, each person announces their ideas to the whole group, and posts his or her Post-it Notes on a large sheet of paper taped to the wall
- The Post-it Notes are then clustered by the facilitator or two volunteers, and the clusters are named
- Finally, the facilitator asks: “Is that everything? Do you want to add any more ideas or suggest new categories?”
A twist you can add to Brainstorming with Post-it Notes:
- Group members are given a certain number of Post-it Notes (perhaps 12), one of which is pink
- One of the ideas proposed by each group member must be outrageous. (See Wildest Idea Session.) This idea is written on the pink Post-it Note
- When the ideas have been announced and clustered, the facilitator goes through the pink ideas one at a time and uses them to stimulate feasible ideas