SWOT Analysis – Strengths, Weaknesses, Opportunities, Threats

Word count: 97

Write out your company / organisation’s:

  • Strengths
  • Weakness
  • Opportunities
  • Threats
  • How will you build on your strengths?
  • How will you overcome your weaknesses
  • How will you take opportunities?
  • How will you protect yourself from the threats?

Attributed to Albert Humphrey at Stanford in the 1960s. Refers to how well the internal situation of a company compares to the external requirements of the industry.

Equates to a strategic examination of the advantages, disadvantages, possibilities and dangers of the present situation. When undertaking a SWOT analysis emphasis is put on achieving an objective and whether it is realistic. If not then the process is repeated with a different objective